Michigan Marketing Educators is an organization of educators and business people committed to the career development of youth and adults in the areas of marketing, management, and entrepreneurship. Over 15,000 teachers in United States secondary schools and community colleges are involved in Marketing Education serving nearly half a million students each year. They are supported by local and state education agency supervisors and administrators, university-level teacher educators, and thousands of business people who recognize the need for well-prepared marketing personnel.

Marketing occupations represent nearly one in every four jobs in the U.S. economy. The first job a teenager holds is often a marketing job in retailing or service businesses. On the other hand, the most successful entrepreneurs and executives in the largest international organizations are often experienced marketers. Marketing moves our economy and increasingly demands highly educated well-prepared employees with leadership, communications, and technological skills.

Marketing Education has been a part of the curriculum of our schools over a century. Today, it represents the best of American education. The Marketing Education curriculum is grounded in academics—effective communications, mathematics, economics, and the new technology requirements. It integrates learning as students apply principles of psychology, human relations, oral and written communications, and mathematics as they learn how businesses plan, produce, price, distribute and sell the many products and services demanded by consumers around the world. Marketing has been in the forefront of applied learning. Students in Marketing Education programs often participate in cooperative education or internships in which they can test and improve job skills in a business while they are improving their knowledge of marketing and business practices in the classroom. In addition, Marketing Education develops students' leadership, decision-making, and team skills through the activities of DECA, the national association for marketing students.

Purposes
  1. To unite, into one statewide organization, people who are interested in marketing education.
  2. To promote the interests of marketing education throughout the State of Michigan.
  3. To unite with other occupational associations to initiate and promote legislation for the betterment of marketing education specifically and occupational education in general at the local, state, and national levels and to inform the membership of pending legislation.
  4. To provide a means for the investigation of problems which are of special interest to teachers and coordinators, and the general improvement of marketing education at the local, state and national levels.
  5. To emphasize and encourage the promotion, improvement and expansion of marketing education.
  6. To encourage and assist members in the use of high professional standards in our discipline.
  7. To communicate to the public a more adequate understanding of marketing education.
  8. To promote and encourage leadership development for marketing education at the local, state and national levels.
  9. To promote and encourage research in marketing education and to disseminate results of such research to the members.
  10. To foster cooperation between marketing education, occupational education, business, industry, and government.
  11. To promote cooperation with teacher education programs for the improvement of marketing education.
  12. To promote cooperation with the Michigan Department of Education for the improvement of marketing education.
  13. To promote understanding and cooperation between marketing education, occupational education and general education.
  14. To raise funds, by means of dues and other appropriate methods, for the operation of the association in keeping with the goals mentioned herein.
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